A Dutch former client of mine from many moons ago recently contacted me saying he had a side hustle. A new product – a balance board. He was based in Hong Kong, then Bali, but returned to the Netherlands just as Covid-19 descended upon the globe. Even though 12 hours and 18,500km separated us he approached me specifically because he needed a writer who just ‘got’ him. I was to prepare the product packaging. Besides, working with his Brazilian graphic designer was working pretty well for him, as well as having suppliers throughout Asia. My expertise might be words, but his is finding the right people (wherever they may be) to make his ideas come to life.
“Testimonial from Rogier coming.”
Rogier Snep, Director Bold38